Lalise Eshete

Short Form Video

Valentines Vox Pop

I came up with an idea for a video that would both relate to and engage a wide audience, while staying on brand for news organization content. I went through several ideas related to Valentine’s day before I workshopped two questions that would receive long and entertaining responses. 

I used my aptitude for comedic timing to cut the responses in an entertaining way by switching between different answers quickly and prioritizing the best responses. This video received more views and engagement than any other piece that month on Instagram.